Actionable ChatGPT Prompts for SaaS Content Marketers
SaaS content marketing is a marathon, not a sprint. Use these expert-crafted ChatGPT prompts to accelerate your workflow, from brainstorming blog topics and writing high-converting landing page copy to repurposing content for social media. Stop staring at a blank page and start creating with AI.
Create a list of blog topics that directly address the common frustrations of your target audience.
Generate 10 blog post ideas using the 'Pain, Agitate, Solve' framework for a SaaS product that [describe product, e.g., 'is a project management tool for remote teams']. The target audience is [describe audience, e.g., 'non-technical marketing managers']. Focus on their specific daily frustrations.
Draft a Feature-to-Benefit Blog Post
Translate a technical feature into a compelling story about its value for the user.
Write an 800-word blog post outline for an article titled '[Proposed Title]'. The goal is to explain our new feature, '[Feature Name]', to our target persona, '[Persona Name]'. Translate the technical aspects ([list 2-3 technical details]) into tangible benefits and real-world use cases.
Create a TOFU Keyword Cluster
Build a content cluster around a core topic to improve SEO authority and capture top-of-funnel traffic.
My SaaS product helps with [product function]. Given the primary pillar topic '[Pillar Topic, e.g., 'Customer Onboarding']', generate a list of 15 long-tail, question-based keywords for a top-of-funnel content cluster. Group them by user intent (Informational, Navigational, etc.).
Write Compelling Blog Intros
Hook your readers from the first sentence with a variety of engaging introduction styles.
Write 3 compelling intro hooks for a blog post about '[Topic, e.g., 'reducing customer churn']'. The first should use a surprising statistic, the second a relatable anecdote, and the third a direct, thought-provoking question.
Analyze Competitor Content Gaps
Find unique angles for your content by analyzing what your competitors are missing.
Analyze the top 3 ranking articles for the keyword '[target keyword]'. Identify common themes, content gaps, and outdated information. Suggest 5 unique angles for a new blog post that will provide more value and stand out from the competition.
Generate Above-the-Fold Landing Page Copy
Craft a powerful first impression with a clear headline, sub-headline, and CTA for your landing page.
Write the 'above the fold' copy for a SaaS landing page. Our product is [product description] and our target audience is [persona]. Our unique value proposition is [value prop]. Generate 1 headline, 1 sub-headline (2-3 lines), and 3 variations for the primary CTA button.
Convert Features to Benefit Bullets
Rewrite technical feature lists into user-centric benefits that highlight outcomes, not just functions.
Rewrite these 5 feature descriptions into benefit-oriented bullet points for a landing page. Focus on the outcome and 'so what?' for the user. Features:
1. [Feature 1]
2. [Feature 2]...
Draft a Persuasive FAQ Section
Proactively address potential customer objections and questions to reduce friction and build trust.
Create a list of 5 common objections or questions a [target persona] might have before signing up for our SaaS, [product name]. Then, write concise, reassuring answers for an FAQ section that overcomes these objections.
Write a 3-Part Email Nurture Sequence
Guide leads from awareness to consideration with a targeted email sequence after a content download.
Draft a 3-email nurture sequence for a lead who downloaded our ebook '[Ebook Title]'.
- Email 1 (Day 1): Reinforce the ebook's value and ask a question.
- Email 2 (Day 3): Provide a related case study or blog post....
Craft a User Onboarding Email
Welcome new users and guide them to their 'aha!' moment to improve activation and retention.
Write the first email in a user onboarding sequence for our SaaS, [product name]. The goal is to welcome them, confirm their goal for using the product, and guide them to complete one key first action: [key action, e.g., 'creating their first project'].
Generate Email Subject Line A/B Tests
Create multiple subject line variations to optimize open rates for your email campaigns.
Generate 5 A/B test variations for an email subject line promoting our new blog post: '[Blog Post Title]'. Use different psychological angles: curiosity, urgency, benefit-driven, social proof, and a direct question.
Repurpose a Blog Post for LinkedIn
Turn a long-form article into a bite-sized, engaging LinkedIn post to maximize its reach.
Repurpose the key insights from the following blog post into a compelling LinkedIn post for a SaaS audience. Structure it with a strong hook, 3-5 bullet points with emojis, and a closing question to drive engagement.
Blog Post Text: [Paste blog text here]
Create an X (Twitter) Thread from an Article
Break down a complex topic from a blog post into an easy-to-digest and shareable Twitter thread.
Create a 5-tweet thread based on the core message of this article: '[Article Title or pasted text]'.
- Tweet 1: A strong hook to grab attention.
- Tweets 2-4: Break down the main points into digestible tips....
Draft a New Feature Launch Post
Announce a new product feature on social media, focusing on the customer benefit.
Draft a LinkedIn announcement for our new feature, [Feature Name]. This feature helps [persona] to [achieve outcome]. Focus on the 'why' behind the feature, not just the 'what'. Include a placeholder for a short demo GIF/video and a clear CTA.
Develop a Content Pillar & Cluster Plan
Structure your content strategy around a central pillar topic to build authority and improve SEO.
I want to build a content pillar around the topic '[Pillar Topic, e.g., 'API Security']' for my SaaS company. Generate a list of 10-15 cluster topics (blog post ideas) that support this pillar. The topics should target different stages of the marketing funnel (TOFU, MOFU, BOFU).
Convert a Blog Post to a Video Script
Repurpose a successful blog post into a script for a short, engaging video for YouTube or social media.
Take this blog post [paste blog text or summary] and turn it into a 2-minute video script outline. Structure it with an engaging hook, 3 main talking points with visual cues, and a clear call-to-action for a YouTube Short or LinkedIn video.
Outline a Customer Case Study
Create a structured outline for a powerful case study that showcases customer success.
Generate a structured outline for a customer case study featuring [Customer Name]. Include sections for:
1. The Challenge (the customer's problem before our SaaS).
2. The Solution (how our product, [Product Name], was implemented)....
Rewrite Copy with the AIDA Framework
Make your copy more persuasive by restructuring it using the classic AIDA marketing model.
Rewrite this paragraph of copy [paste paragraph] using the AIDA (Attention, Interest, Desire, Action) framework. The goal is to make it more persuasive for a SaaS product page targeting [persona].
Generate Webinar Follow-up Email
Nurture webinar attendees and move them down the funnel with a value-packed follow-up email.
Create a follow-up email to send to attendees of our webinar '[Webinar Title]'. The email should thank them for attending, include a link to the recording, summarize 3 key takeaways, and present a clear CTA to [next step, e.g., 'book a personalized demo'].
Brainstorm Lead Magnet Ideas
Generate ideas for valuable content offers that will entice your target audience to exchange their contact information.
Our SaaS product helps [persona] with [problem]. Brainstorm 5 lead magnet ideas that would be highly valuable to this audience. For each idea (e.g., checklist, template, ebook, webinar), provide a catchy title and a brief description of its content.
Draft a Re-engagement Email Campaign
Win back inactive users with a friendly email that reminds them of your product's value.
Write a friendly, non-pushy re-engagement email for users who haven't logged into our SaaS in 45 days. Remind them of the core value proposition and highlight a popular or new feature they might have missed: [feature name]. End with a simple, low-friction CTA.
Create a Value Proposition Canvas
Deepen your understanding of your customer to refine your product's messaging and positioning.
Help me fill out a Value Proposition Canvas. Our SaaS product is [product description]. Our target customer is [persona]. Based on this, what are their likely:
1. Jobs-to-be-done?
2. Pains (frustrations, obstacles)?...
Generate SEO Meta Descriptions
Write compelling, keyword-rich meta descriptions to improve click-through rates from search results.
Write 3 distinct SEO-friendly meta descriptions (under 160 characters) for a blog post titled '[Blog Post Title]'. Each must include the primary keyword '[keyword]' and a clear call-to-action or benefit statement.
Outline a Quarterly Content Plan
Develop a high-level strategic content plan for the upcoming quarter to align your team.
Create a high-level content marketing plan for the next quarter for a SaaS product in the [niche] space. Suggest 3 monthly themes. For each theme, propose one pillar blog post, two supporting articles, one webinar idea, and a relevant lead magnet.
Create 'Us vs. Them' Comparison Points
Generate key talking points for a competitor comparison page that highlights your unique strengths.
I'm creating a comparison page for my SaaS, [My Product], against a competitor, [Competitor Product]. Our key differentiators are [differentiator 1, 2, 3]. Generate 5 comparison points in a table format that frames our product as the superior choice for [target persona].
Draft a Guest Post Pitch
Craft a personalized and compelling pitch to land guest post opportunities on industry blogs.
Write a guest post pitch email to the editor of [Target Blog Name]. The pitch should be concise, demonstrate that I've read their blog, and propose 3 unique, relevant article ideas with catchy titles that would appeal to their audience of [Target Blog's Audience].
Turn these prompts into a reusable workspace
Save your favourite prompts once, reuse them with Alt+P, keep a live Table of Contents of long chats, and export conversations when you're done.
