Write High-Converting Pricing Page Copy with ChatGPT
Struggling to write pricing page copy that converts? This guide is for you. We've curated a set of expert ChatGPT prompts designed to help SaaS marketers and founders craft compelling pricing tiers, feature lists, and FAQs. Use these AI tools to build a pricing page that clearly communicates value and drives sales, all in a fraction of the time.
Generate detailed customer personas for each pricing tier to align copy with specific user needs and resonate with the right audience.
Act as a SaaS marketing strategist. Create three distinct customer personas for a pricing page. Each persona should correspond to a different pricing tier (e.g., Starter, Pro, Enterprise) for my product, [Product Name], which does [brief product description]. For each persona, define their job title, primary goals, key pain points that our product solves, and what features they would value most in their respective tier.
Determine Optimal Pricing Value Metric
Suggest and analyze key value metrics (e.g., per user, per project) to structure your SaaS pricing effectively.
Analyze my SaaS product, [Product Name], which helps [target audience] achieve [primary outcome]. My key features are [feature 1], [feature 2], and [feature 3]. Based on this, suggest three potential value metrics to structure my pricing around (e.g., per user, per 1000 contacts, per project). For each metric, explain the pros and cons in terms of scalability, customer understanding, and revenue predictability.
Craft Pain-Agitating Pricing Page Headlines
Develop compelling headlines for your pricing page that effectively agitate customer pain points, creating urgency for your solution.
Write 3 short, punchy headlines for the top of a pricing page. The goal is to agitate a common pain point for [target audience]. The pain point is [describe the specific problem, e.g., 'wasting hours on manual data entry']. The copy should make them feel understood and eager for a solution. Use a 'Problem-Agitate-Solve' framework in your suggestions.
Develop a Compelling Pricing Page USP
Generate a concise Unique Selling Proposition (USP) for your pricing page, highlighting key differentiators and justifying value.
My product, [Product Name], is different from competitors like [Competitor 1] and [Competitor 2] because of [key differentiator]. Write a concise (1-2 sentence) Unique Selling Proposition (USP) to be displayed directly above my pricing grid. It should emphasize this key differentiator and justify our pricing.
Analyze Competitor Pricing Page Strategy
Deconstruct competitor pricing page copy to identify messaging, value propositions, and psychological tactics for strategic positioning.
Act as a conversion copywriter. Analyze the following pricing page copy from my competitor, [Competitor Name]: [Paste competitor's pricing page copy here]. Identify the core messaging, the value proposition for each tier, the tone of voice, and any psychological pricing tactics used (e.g., anchoring, decoy effect). Provide a summary of their strategy and suggest 3 ways my pricing page copy can be positioned more effectively against it.
Brainstorm Creative Pricing Tier Names
Generate compelling, brand-aligned names for your pricing plans, moving beyond generic labels to better reflect value.
Generate 15 creative and descriptive pricing tier names for my SaaS product, [Product Name]. My brand personality is [e.g., professional, playful, minimalist]. The tiers are for [e.g., individuals, small teams, large enterprises]. Avoid generic names like 'Basic' or 'Pro'. Group the suggestions into three categories: benefit-oriented, audience-oriented, and feature-oriented.
Develop Benefit-Driven Tier Taglines
Craft concise, benefit-driven taglines for each pricing plan, clearly articulating the ideal customer and primary value.
For my three pricing tiers named '[Tier 1 Name]', '[Tier 2 Name]', and '[Tier 3 Name]', write a one-sentence tagline for each. The tagline should clearly state the ideal customer for that tier and the primary benefit they'll receive. For context, [Tier 1] is for [audience 1], [Tier 2] is for [audience 2], and [Tier 3] is for [audience 3].
Generate 'Best For' Microcopy for Tiers
Create concise 'Best for...' statements for each pricing plan, enabling visitors to quickly self-select the right option.
Write a 'Best for...' statement for each of my pricing plans.
- Plan 1: [Tier 1 Name & Price]. Key features: [features].
- Plan 2: [Tier 2 Name & Price]. Key features: [features]. ...
Optimize 'Free' Tier Positioning Copy
Craft engaging copy for a free or freemium plan that highlights value for target users while encouraging upgrades to paid tiers.
I am offering a 'Free Forever' plan for my product, [Product Name]. Write a short description for this plan on my pricing page. The copy should highlight the value of the free plan for [target free user, e.g., 'individuals getting started'] while subtly framing its limitations to encourage upgrades to our paid '[Paid Tier Name]' plan. Focus on benefits, not just a list of features.
Develop 'Contact Sales' Enterprise Tier Copy
Generate persuasive copy for a 'Contact Sales' enterprise tier, appealing to large organizations with premium, tailored benefits.
My enterprise plan for [Product Name] has custom pricing. Instead of a price, the CTA is 'Contact Sales'. Write the copy for this enterprise tier column. It should appeal to large organizations by highlighting benefits like [e.g., advanced security, dedicated support, custom integrations, volume discounts]. The goal is to make them feel they are getting a premium, tailored solution worth inquiring about.
Convert Features to Customer Benefits
Transform technical features into customer-centric benefits, clearly articulating the value and outcomes for users.
Act as a conversion copywriter. Take the following list of features for my product and translate each one into a clear, compelling benefit. Use the 'So you can...' framework.
Features: ...
Create Feature Comparison Tooltip Microcopy
Develop concise tooltip microcopy for a feature comparison table, simplifying complex features into understandable benefits.
I have a feature comparison grid on my pricing page. For the feature named '[Feature Name]', write a 1-2 sentence tooltip description. The description should explain what the feature is and what benefit it provides in simple, jargon-free language. The target audience is [target audience].
Craft Benefit-Focused Bullet Points
Generate scannable, benefit-oriented bullet points for a specific pricing tier, highlighting key outcomes for target customers.
Write 5 benefit-oriented bullet points for my '[Tier Name]' plan. This plan is for [target audience] and includes these key features: [list 3-5 key features]. Focus on the outcomes and results the customer will achieve, not just the features themselves.
Frame Pricing Usage Limits Positively
Develop copy that frames pricing plan usage limits positively, making them appear sufficient and generous for the target user.
My '[Tier Name]' plan has a limit of [e.g., '5 projects' and '1000 contacts']. Write the copy for these items in my feature list. Frame these limitations positively, making them sound sufficient and generous for the target user of this tier, which is [target audience]. For example, instead of 'Limit of 5 projects', suggest something like 'Manage up to 5 projects at once'.
Write Persuasive Add-on Feature Copy
Craft persuasive descriptions for optional add-on features, clearly articulating their benefits and value as enhancements.
I offer an optional add-on called '[Add-on Name]' for an extra [Price]. It provides [brief description of what it does]. Write a 2-3 sentence description for this add-on to be placed below my main pricing table. The copy should clearly state the benefit and make it feel like a valuable enhancement to any plan.
Develop Comprehensive Pricing Page FAQs
Generate a list of frequently asked questions (FAQs) and their answers for your pricing page to reduce friction and build customer trust.
Generate a list of 8 frequently asked questions (FAQs) for the pricing page of a SaaS product called [Product Name]. The product helps [target audience] with [problem]. The pricing is subscription-based with monthly and annual options. The questions should address common concerns about billing, cancellation, plan limits, and security. For each question, provide a concise and reassuring answer.
Craft Trust-Building Guarantee Copy
Develop clear, reassuring copy for your money-back guarantee or free trial, instilling confidence and mitigating perceived risk.
I offer a [e.g., '30-day money-back guarantee' or '14-day free trial'] for my SaaS product. Write 3 variations of a short, trust-building statement to place near the CTA buttons on my pricing page. The tone should be confident and risk-reversing.
Generate Impactful Social Proof Headlines
Develop compelling headlines for your pricing page's social proof section to maximize trust and demonstrate popularity.
Write 5 different headlines for a social proof section on a pricing page. This section will feature logos of well-known companies and customer testimonials. The headlines should convey trust, popularity, and success. For context, our product is used by over [Number] customers, including companies like [Company 1] and [Company 2].
Craft Trust Badge Microcopy Statements
Develop concise microcopy to accompany security and payment trust badges, reassuring users of data safety and security.
I have trust badges for 'SSL Secure' and 'Powered by Stripe' on my pricing page checkout section. Write a short piece of microcopy (5-10 words) to go alongside these badges. The copy should explicitly state the benefit to the user, such as 'Your data is safe and secure'.
Clarify Cancellation Policy for FAQs
Craft a clear, simple, and reassuring FAQ answer regarding your subscription cancellation policy to build trust.
Write an answer for the FAQ: 'Can I cancel my subscription at any time?'. The answer should be reassuring and straightforward. Emphasize that the process is easy and there are no hidden fees. Mention what happens to the user's account/data after cancellation.
Generate A/B Test CTA Button Microcopy
Develop diverse Call-to-Action (CTA) button microcopy variations for A/B testing, aiming to boost conversion rates.
Generate 10 different microcopy variations for a CTA button on a pricing page. The goal is to get the user to sign up for our '[Tier Name]' plan. Go beyond 'Sign Up'. Include benefit-driven, action-oriented, and low-risk options. For example: 'Start My Free Trial', 'Get Started Now', 'Choose Plan'.
Generate A/B Test Pricing Page Headlines
Craft two distinct H1 headline variations for your pricing page to A/B test for optimal performance and user engagement.
Write two different H1 headlines for my pricing page to A/B test. My product is [Product Name].
- Headline A should be simple, clear, and direct (e.g., 'Plans & Pricing').
- Headline B should be benefit-driven and aspirational (e.g., 'Find the Perfect Plan to Grow Your Business'). ...
Optimize Annual Discount Toggle Copy
Craft persuasive microcopy for the monthly/annual pricing toggle, highlighting savings to encourage annual plan selection.
My pricing page has a toggle for Monthly and Annual plans. The annual plan offers a discount equivalent to '2 months free'. Write a few short, persuasive microcopy options to place next to the 'Annual' toggle to encourage users to select it. Focus on the savings and value.
Develop 'Recommended Tier' Tag Copy
Create alternative tag variations to highlight your recommended pricing tier, guiding users towards the best value option.
I want to highlight my '[Tier Name]' plan as the recommended option. Generate 5 alternative text options for a tag or ribbon on this plan. Go beyond 'Most Popular'. Consider options like 'Best Value', 'Recommended', or 'Team Favorite'.
Develop a Price Anchoring Statement
Craft a statement to anchor your product's price against a higher value alternative, enhancing perceived value and reasonableness.
My product, [Product Name], costs [Price, e.g., '$49/month']. It automates a task that would typically require [Alternative, e.g., 'hiring a part-time assistant' or '10 hours of manual work per week']. Write a short statement to place on the pricing page that anchors our price against this more expensive alternative, making our price seem highly valuable.
Craft Feature Comparison Table Headlines
Generate clear and compelling headline options for your detailed feature comparison table, encouraging deeper exploration.
Write 3 headline options for a detailed feature comparison table located further down the pricing page. The headline should encourage users to explore the details. Examples: 'Compare All Features in Detail', 'The Nitty-Gritty: Full Feature Breakdown', 'Find the Exact Plan for Your Needs'.
Develop Exit-Intent Popup Copy for Pricing Page
Design persuasive copy for an exit-intent popup on your pricing page to re-engage hesitant visitors and capture leads.
A user is about to leave my pricing page without signing up. Write the copy for an exit-intent popup.
- Headline: Grab their attention and address their hesitation.
- Body: Offer a compelling reason to reconsider, such as a [e.g., '14-day free trial', 'personal demo', or 'small discount']. ...
Turn these prompts into a reusable workspace
Save your favourite prompts once, reuse them with Alt+P, keep a live Table of Contents of long chats, and export conversations when you're done.
